The ” H&M is opening in Charlotte ” Rumor Persists.

Is it just wishful thinking that keeps this idea going around and around town?  Or leaky negotiations?  The rumor that H&M is opening in Charlotte has been circling in and out of the media, news or social, so often that only Tom Cruise tops it now.

If you love fashion, you want to be able to love H&M up close and personally.  We are totally with you, and we fall for these rumors every time.  Heck, we even help spread them – witness this post.  And as a local fashion writer said to me yesterday, nothing gets clicks like the H&M is opening in Charlotte rumor.  Which, when we sought confirmation from mall management at SouthPark and at NorthLake, was flatly denied.  But still, everybody and their cousin are writing about it this time, so maybe there’s some truth to it.  Fingers crossed, eh?

H&M(Hennes & Mauritz out of Sweden) is right up there in the pantheon of super-affordable contemporary department stores – Top Shop, Zara, Uniqlo, ASOS – that have been invading the US retail scene to bring us high style at low prices.  Far more cutting edge than our good ole American department stores.  And in the case of Charlotte, far more elusive.  Girls you can bet we are sleuthing this out the best we can.  I am emailing my friends in retail realty even as we speak.

In the meantime, while waiting and rumor mongering, you will find me at the new Whole Foods on Fairview, which is – for sure – Grand Opening on August 29th.  But you can see what the fuss is all about in a Whole Foods Sneak Preview Tour on Sunday 8/26 and Monday 8/27.  REGISTER HERE.