Join scoop’s Local ‘Boutique’ Business Advertising Program

At scoopcharlotte, we specialize in content marketing ~ on the web, via email and via social media, we reach QC women where they are. We’ve been publishing since 2010 and are a trusted girlfriends’ guide to over 100,000 local women each month.

• 10,500+ weekly email subscribers (55% open rate)
• 76,000 instagram followers
• 13,000 Facebook followers

We also know how hard it is for a small, local business to spend money on advertising. That’s why we’ve designed a local Ad Program that meets our marketing goals and is affordable for small businesses.

Scoop’s Boutique Biz Advertising Program

• What you get: Featured in 2 articles/postings every month to showcase offerings. The specifics can vary based on type of business / biz category, so please inquire.

• What you provide: Info & photos. Participating stores get emails every month with the upcoming topics, deadlines and needs. You will get several reminders. We try to cover participants’ info even if you forget to send in, but this is not guaranteed. However, we will do our best.

• Investment: $300 a month, payable in quarterly invoices ($900 due every 3 months).

• Timing: The program is offered in 6 month increments. Most people sign up for a ‘season’ like Fall/Winter or Spring/Summer but you can sign up at any time for 6 months.

Some of the most popular features are:

• Monthly Local Shopping News – round-up of your events, sales, charitable efforts, new lines, brands, news.
• Spring and Holiday Entertaining and Gifting Picks from Charlotte Stores
• Fashion and Shopping Local in Charlotte. What to Wear to and/or What’s New … series of monthly seasonal features.
• Dedicated photo feature on your store
• Decorating Your Home with the Best Charlotte Interiors Stores and Designers, quarterly
• Fitness & Wellness Trends and Tips such as Get in Shape for Summer | Stay Fit Over the Holidays | January Deals | During Your Pregnancy | Over 50 |
• Beauty Trends, Tips and Deals for Winter, Spring, Summer and Fall from the QC Beauty Biz
• Art in Charlotte. What’s Happening This Month | Featured Galleries & Artists

Next Steps:

• Email us for a copy of our media kit, with lots more info on ad options, pricing, etc.
• Sign up for our weekly Thursday emails and follow us on Instagram to see how we work. These are two different audiences with different approaches.
• Email us with questions or to sign up.
• Set up a 15-30 minute phone call to discuss.

• Consumers need constant reminding.
  • They aren’t on the lookout for your message, they don’t see it, they don’t remember it. Remind them frequently.
• Very few of us can count on our current customers to sustain and grow our business.
  • Luckily, we have a lot of newcomers to town each month.
• How do newcomers find out about businesses in Charlotte?
  • Number one, they google. If you have no digital presence, or no content to come up in search, you can be missed. Number two, they check their preferred sources. Like us!
• Free coverage is easy when you are the new thing. In a growth market like Charlotte, the next new thing is coming at you soon.
  • Advertising can help keep you relevant, even when the buzz about you dies down.
• PR is awesome.
  • Sometimes, advertising is a more direct-to-consumer route to take, with a more easily tracked ROI.
• 100 of the right customers can generate as much business as 10,000 random followers. Know your target.
  • Our audience is: Women, aged 25-65 living in the top HH income zips in Charlotte

That’s about it. Thanks for hanging in thru our Ted Talk.