At scoopcharlotte, we have the following retail marketing beliefs:
- Consumers need constant reminding.
- They aren’t on the lookout for your message, they don’t see it, they don’t remember it. Remind them frequently.
- Very few of us can count on our current customers to sustain and grow our business.
- Luckily, we have a lot of newcomers to town each month.
- How do newcomers find out about businesses in Charlotte?
- Number one, they google. If you have no digital presence, or no content to come up in search, you can be missed. Number two, they check their preferred sources. Like us!
- Free coverage is easy when you are the new thing. In a growth market like Charlotte, the next new thing is coming at you soon.
- Advertising can help keep you relevant, even when the buzz about you dies down.
- PR is awesome.
- Sometimes, advertising is a more direct-to-consumer route to take, with a more easily tracked ROI.
- 100 of the right customers can generate as much business as 10,000 random followers. Know your target.
- Our audience is: Women, aged 25-65 living in the top HH income zips in Charlotte
At scoopcharlotte, we specialize in content marketing ~ on the web, via email and via social media, we reach QC women where they are. We’ve been publishing since 2010 and are a trusted girlfriends’ guide to over 100,000 local women each month.
- 10,500 weekly email subscribers (55% open rate)
- 75,000 instagram followers
- 13,000 Facebook followers
We also know how hard it is for a small, local business to spend money on advertising.
That’s why we’ve designed a local restaurant Ad Program that meets our marketing goals and is affordable for small businesses.
The scoopEATS Restaurant Advertising Program
• What you get: Several features each month in articles and social postings, showcasing your menu items, seasonal specials, restaurant events, wine dinners, charity tie-ins, and more.
• What you provide: Info & photos. Participating restaurants get emails every month with the upcoming topics, deadlines and needs. You will get several reminders. We try to cover participants’ info even if you forget to send in, but this is not guaranteed. However, we will do our best.
• Investment: $300 a month, payable in quarterly invoices ($900 due every 3 months).
• Timing: The program is offered in 6 month increments. Most people sign up for a ‘season’ like Fall/Winter or Spring/Summer but you can sign up at any time for 6 months.
Some of the most popular annual features are:
- Charlotte’s Best Pizza, Burgers, Steaks, Sushi, Salads, Brunches, and many more
- Monthly Restaurant News & Events
- Happy Hours and Daily Deals
- Restaurant Spaces Where You Can Host a Party
- Where to Go To Lunch
- Where to Find Gluten Free in Charlotte
- Best Date Nights in Charlotte
- Where do Kids Eat Free in Charlotte
Next Steps:
- Email us for a copy of our media kit, with lots more info on ad options, pricing, etc.
- Click thru here to see the kind of articles we publish in this program.
- Sign up for our weekly Thursday emails and follow us on Instagram to see how we work. These are two different audiences with different approaches.
- Email us with questions or to sign up.
- Set up a 15-30 minute phone call to discuss.
- Not a restaurant owner but still interested in scoop advertising for your small business? Check out Scoop’s Boutique Biz Advertising Program.
That’s about it. Thanks for hanging in thru our Ted Talk.
A Final Note ~ Just Since Everyone Asks…
We cannot run an effective media business on free meals. Apparently some people can! But that is not us. We are running a business, and we provide advertising in exchange for payment. We don’t barter for this program, but we do appreciate the offer 🙂